Using ChatGPT as a search engine
Here's a fast way to acquire a list of potential digital marketing tools, if you're willing to throw caution to the wind and trust your future to the Great Beast That Is AI -- in this case, chat.openai.com.
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Directions:
- Fill in the type of tool you need.
- Choose one statement of each of the sets of three.
- String all the statements together.
- Paste all that into a new query in ChatGPT (chat.openai.com).
- Remember to fact check the results!
(See examples below.)
Query script:
(Here's a pdf of this AI query script if you'd prefer.)
Hello, ChatGPT. I need to find a [TYPE OF TOOL] for my business. Give me a list of choices that meet the following criteria:
- I have a beginner’s level of knowledge with this type of tool.
- I have some experience with digital marketing tools but do not have a lot of time to get up to speed with a new tool.
- I am experienced with these types of tools.
- I expect my business to grow significantly in the next year.
- I am in the beginning stages of my business.
- I am an established business with stable revenue.
- Other people will work on this tool in addition to myself.
- I will be working alone with this tool.
- I plan to increase the number of team members working on this tool in the future.
- I am comfortable with learning via written documentation.
- I require live customer service help to be available quickly.
- I want an online community that I can ask about this tool.
- I would prefer a brand that offers a free trial period.
- I would prefer a free plan if it is available.
- I do not want lower-budget plans.
- I would like a tool that has been rated highly by high-profile publications.
- I am happy with a lesser-known tool without much brand awareness.
- I prefer a tool that has a vocal client base who praise it a lot.
A few query examples and their results
1. Analytics tool query
My query:
Hello! Please give me a list of all the digital marketing analytics tools that would be appropriate for a small solopreneur whose business has stable income. I do not have a lot of experience with digital tools and require easily accessible customer service, a lot of short, digestible training videos, and a lot of documentation. I have active accounts with Instagram, Facebook, X, and Mastodon. I have a YouTube channel where I produce 7 videos a month and have 3,000 followers. I have 3,000 subscribers to my monthly email.
ChatGPT response:
For a small solopreneur like yourself with stable income and limited experience with digital tools, here are some digital marketing analytics tools that offer accessible customer service, training videos, and documentation:
- Google Analytics: Offers a wide range of analytics features for websites, including tracking website traffic, user behavior, and conversions. It has extensive documentation and a large user community for support.
- Buffer: While primarily known for social media scheduling, Buffer also provides analytics for your social media posts, including engagement metrics and performance insights. They offer customer support via email and live chat.
- Hootsuite: Another popular social media management tool, Hootsuite offers analytics for tracking social media performance across multiple platforms. They provide customer support through various channels and have a knowledge base with training resources.
- Mailchimp: For email marketing analytics, Mailchimp offers insights into your email campaigns, including open rates, click-through rates, and subscriber behavior. They have customer support available via email and chat, along with comprehensive documentation.
- YouTube Analytics: Specifically for your YouTube channel, YouTube Analytics provides in-depth metrics on your videos' performance, audience demographics, and engagement. It's directly accessible from your YouTube account.
- Facebook Insights: For your Facebook account, Facebook Insights provides analytics on your page's performance, audience demographics, and post engagement. It's available directly from your Facebook page.
- Instagram Insights: Similarly, Instagram Insights offers analytics for your Instagram account, including audience demographics, post reach, and engagement metrics. It's accessible from your Instagram business account.
These tools should help you analyze and improve your digital marketing efforts across your website, social media channels, email campaigns, and YouTube videos.
2. Social media management tool query
My query:
Hello! I need a social media scheduling tool for my business. Give me a list of brands that meet the criteria below. I also need a description of each. Thank you. I am somewhat experienced with digital marketing tools but do not have a lot of time to get up to speed on a new one. I am an established business with stable revenue. I will be the only team member working on this tool. I would prefer a brand that offers a free trial period. I need an online community that I can ask about this tool. I would like a tool that has been rated highly by high-profile publications.
ChatGPT response:
Here are some social media scheduling tools that meet your criteria:
- Buffer: Buffer is a popular social media management tool that allows you to schedule posts, track performance, and manage multiple social media accounts from one dashboard. It offers a free trial and has a supportive online community. Buffer is known for its user-friendly interface and has been highly rated by publications like Forbes and Entrepreneur.
- Hootsuite: Hootsuite is another widely used social media management tool that offers scheduling, monitoring, and analytics features. It also provides a free trial and has a large online community for support. Hootsuite has been recognized by publications such as PCMag and Capterra for its features and performance.
- Sprout Social: Sprout Social offers a comprehensive suite of social media management tools, including scheduling, monitoring, and analytics. It provides a free trial and has a dedicated online community for users to ask questions and share insights. Sprout Social has received high ratings from publications like G2 and TrustRadius.
- Later: Later is a visual social media planner and scheduler for Instagram, Facebook, Twitter, and Pinterest. It offers a free plan with limited features and has a community forum for users to connect and learn from each other. Later has been featured in publications like TechCrunch and Forbes.
- CoSchedule: CoSchedule is a marketing calendar and social media scheduling tool that helps you plan and organize your marketing efforts. It offers a free trial and has a community forum for users to ask questions and share tips. CoSchedule has been recognized by publications such as Capterra and G2 for its user-friendly interface and features.
These tools should meet your needs for social media scheduling, user-friendliness, and community support. Consider trying out their free trials to see which one works best for you.